capricorn press art prints (Ecommerce)

Website for antique print ecommerce brand selling fine art prints and photography for Interior designers and a general audience.

The existing site was difficult to navigate for the brand’s over 400 items and multiple categories. The redesign was focused on developing a navigational structure to quickly allow users to find the prints they are looking for. By adding a clear megamenu in the nav, category call-outs on pages, and a detailed filtering menu, navigating the site became a breeze.

Product categories reworked to optimize SEO and AEO and LLM commerce recommendations.