Our Website Design Process
The outline below shows the steps we often use when working on a full site design or redesign. We believe this in-depth process provides the best results for your project. We may adjust the process depending upon budget, platform, and project specifics.
Download as a PDF1
First Steps
1. Our introductory call to learn more about your business and scope of project.
2. Our proposal is sent for your review.
3. If you decide to hire us, our contract is sent to be docu-signed.
4. Once signed, a 50% deposit for the project is due.
5. According to the timeline discussed in the proposal, we begin the process below on the agreed upon date.
6. Client is onboarded through our project management software, allowing 2-way communication. This helps keep the project timelines on track.
2. Our proposal is sent for your review.
3. If you decide to hire us, our contract is sent to be docu-signed.
4. Once signed, a 50% deposit for the project is due.
5. According to the timeline discussed in the proposal, we begin the process below on the agreed upon date.
6. Client is onboarded through our project management software, allowing 2-way communication. This helps keep the project timelines on track.
2
Discovery
1. Research the client's company ( A questionnaire will be sent for the client to complete)
2. Research the market and client's industry
3. SEO Research (URL structure research)
4. Research the competition
5. Content and Messaging Strategy
6. Create a sitemap for the website's architecture
7. Meeting review
3
UX ( User Experience )
1. Low Fidelity Wireframes
2. Plan the narrative of each page
3. Decide on call to action and conversion points
4. Content and Messaging Strategy
5. Meeting to review
4
Copywriting
1. Copywriting for each page
2. Refine copywriting
3. Assign copy to the wireframes
4. Meeting to review
5
UI ( User Interface) and Visual Design
1. High fidelity design
2. Asset creation ( photography, video, illustration)
3. Branding style (logos, color, styles, typography)
4. Decide if some elements should be animated
5. Meeting to review
6
Development
1. Custom Development from scratch – no templates, no starter themes
2. Scaleable, maintainable development practices
3. Fluid responsive throughout site (elements scale based on device)
4. Site can be scaled up, iterated on easily and affordably
5. Speed and performance optimization
6. SEO optimization
7. Mobile optimization
8. Punchlist / Testing
9. Deploy from staging to live site once approved
10. Meeting to review
7
Management ( ongoing, post-launch )
1. High quality hosting
2. Security
3. Daily Backups
4. Offsite Backups
5. Wordpress Updates (if using wordpress)
6. Wordpress plugin updates (if using wordpress)
7. Plugin licensing
8. Speed optimization
9. Accessibility optimization
10. Analytics tracking
